Wenner Media Strikes Content Deal with Yahoo

first_imgThe partnership gives Wenner a huge upside on scale. According to September comScore numbers, Usmagazine.com and Rollingstone.com attracted 6.7 million and 3.1 million uniques, respectively. omg! and Yahoo Music attracted 28 million and 18.1 million uniques.Those numbers, along with the dedicated landing pages, will drive more traffic back to the Wenner brands, of course, but they also provide a key business opportunity. “Even though Us Weekly and Rolling Stone are terrific brands, the scale is relatively small in terms of the ever-increasing traffic advertisers are looking for,”  says David Kang, Wenner Media’s chief digital officer. “Rolling Stone and Us Weekly often create great custom programs, but we are unable to deliver the kind of scale advertisers want.”Kang describes the Wenner brands as high-quality, boutique content sources for Yahoo’s mass-market reach. “Now we’re able to offer the boutique editorial treatment and all the scale you’d ever want.”The dedicated brand channels will be jointly sold. However, Wenner gets to sell Yahoo inventory for campaigns that originate via Us and Rolling Stone that get scaled up to the Yahoo sites, but not vice versa. Kang, who declined to offer specifics on the revenue splits, says the traffic differentials going back to Us or Rolling Stone are not as attractive for Yahoo.As for the editorial resource sharing, Kang sees it this way: Yahoo has the scale and dedicated video facilities that will support Wenner’s insider access to celebrities and music acts. While digital content partnerships between publishers have been a common tactic for driving traffic and branding from one site to another, less common are dedicated pages shared between the two. Such is the deal that Yahoo and Wenner Media announced today, with Yahoo’s omg! and Yahoo Music featuring mini-sites and blended content from Us Weekly and Rolling Stone. Likewise, UsMagazine.com and RollingStone.com will feature Yahoo-branded channels.Taking the syndication deal a step further, Us Weekly and Rolling Stone print magazines will also feature Yahoo content.According to the partnership, the two companies will pool editorial resources to contribute content across the sites. Wenner’s Men’s Journal will also provide its content to Yahoo, making it the first time the brand has appeared on the network.last_img read more

Renault India Opens Second Dealership in Jaipur

first_imgRenault India inaugurated its second showroom in Japiur, taking the total number of dealerships to 125.The new state-of-the-art showroom is located at Gopalpura Bye Pass and is spread over an area of 10,600 sq. ft. The company also plans to open new dealerships in Central Zone including Rajasthan, Uttar Pradesh, Uttarakhand and Madhya Pradesh with seven new dealers in Kota, Roorkee, Rudrapur, Gorakhpur, Bareilly, Moradabad, Aligarh, Mathura and Jhansi by the end of 2014.”Network reach is vital in ensuring Renault’s increasing visibility across the country and Rajasthan, Uttar Pradesh, Madhya Pradesh and Uttarakhand have all played key roles in Renault’s success so far. With today’s inauguration, we look forward to extending our presence in this important market as well as offer excellent brand experience for customers – from the very first test drive, to delivery and after sales,” said Sumit Sawhney, CEO & MD, Renault India .Renault currently sells five models in India- the Pulse, Scala, Duster, Fluence and the Koleos. The company recently introduced Fluence facelift in India at a starting price of ₹13.99 lakhs (ex-showroom, Delhi).The Renault Fluence facelift, the new avatar of Renault Fluence is offered in India in both petrol and diesel options. The petrol version of Renault Fluence comes with 2.0-litre petrol engine, which can churn out a power of 135bhp and a peak torque of 190Nm and the diesel model comes with 1.5 litre, four cylinder engine that can generate a maximum power of 110 PS at 4000 RPM and a peak torque of 240 Nm at 1850 RPM. Mated to a 6-speed manual gearbox, the new Fluence offers a fuel efficiency figure of 20.4 kmpl.Earlier this week, German Luxury car maker Audi also opened the company’s largest used car showroom in India at Gurgaon as part of company’s aggressive marketing plan.(ED:VS)last_img read more

Dolly Ki Doli actor Parass Saluja launches fitness campaign StepUp

first_imgParas SalujaInstagramDolly Ki Doli actor Parass Saluja, who is now a producer too, takes discipline in life very seriously. Inspired by the idea of being fit, he has launched a fitness video Step-Up that is getting a lot of appreciation on social media.He is often found quoted “Discipline is a call, a decision that says I will consistently do things that I need to achieve, the objectives that I would like to succeed in. Sometimes, it’s easier to aforesaid than done. The great part is that discipline is sort of a muscle. A lot of you strive to use it, the better it will be to create. Discipline is the vicinity of your daily routine. Being fit becomes a habit.”This inspiration and disciplined was so well rubbed off to his office teams that one of his office boys started to work out in workplace itself post the office hours with no appropriate equipment and yet achieved good results.Like it is said, motivation, discipline and results from it are infectious. This inspired Parass to take a step closer to fitness and launched his new fitness video Step-Up which has become popular on social media.last_img read more

Awareness camp on legal services in Balurghat

first_imgBALURGHAT: A legal awareness service camp was organised by the department of District Legal Services Authority, South Dinajpur unit, in association with Balurghat civic authorities on Monday afternoon.The objective of the camp, in which around 100 people took part, was to provide information on legal services to people. “None should be deprived of getting legal services. People are not informed about various aspects of law. We have organised the camp to help them,” said the secretary of the department of District Legal Services Authority Soumendranath Roy. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataMember of the district child welfare committee Suraj Das, who took part in the camp, said: “We discussed many important topics, including cyber crimes, elderly citizens’ legal aid and complications related to their name enrolment for pension and providing aid to those people, who are attached to agricultural sector.” “Everyone should know about their rights and the legal assistance they are entitled to so that no one can cheat them. We interacted with the participants of the camp through a question-and-answer session,” said a legal assistant Jaya Mondal.last_img read more